I'm Kristen Gilroy, an e-commerce consultant based just outside Portland, OR. I've spent 15+ years on the brand side, leading digital strategy and e-commerce for companies ranging from scrappy startups to 9-figure heritage brands.

I started consulting because I kept seeing the same thing: small businesses and growing brands were either going without the help they needed, or getting burned by agencies that overpromised and underdelivered. There's a better option.

Who I help:

• Local retailers

• Boutiques

• Service businesses

• Makers / Etsy sellers leveling up

• Small to medium-sized businesses that have a website, but they’re not seeing the traffic or revenue they’d like to

• Established businesses that need an experienced leader to level-up their revenue engine, control costs, and streamline operations

When you work with me, you get me. Not an account manager. Not a junior team member doing the actual work. Me. Someone with over 15 years of real experience who will show up, dig into your business, and genuinely care about whether it works.

I bring the same focus and rigor to a first-time website build for a Portland maker as I brought to nine-figure brand transformations in New York.

Every business deserves that.