01 // Local Small Businesses
You've built something great and you're ready to take it online. Whether you're a boutique, a maker, a food brand, or a service business adding e-commerce, I'll build you a web store that works and teach you how to run it yourself (if that’s your end game).
02 // Growing DTC Brands Ready to Scale
You're past the startup phase and need someone who can look at your whole business — your site, your marketing, your data — and help you figure out what to do next. No fluff, no 80-page decks. Just a clear plan and someone to help execute it.
03 // Established Brands Needing Senior Leadership
You have a team but you're missing experienced leadership at the top. I come in as your fractional Head of E-Commerce — setting the strategy, aligning the team, managing execution, and getting things moving in the right direction.
Who I Work With
You don't need to be a big brand
to get big-brand expertise.
Services
I work with businesses at every stage — from first-time founders launching a web store to established brands that need senior e-commerce leadership.
Shopify is my e-commerce platform of choice, but I'm well-versed across Squarespace, Wix, and other platforms and will always recommend what's right for your business.
Here's an idea of how we could work together.
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You have a great product and you're ready to sell online — you just need someone to build you a real, professional store without the agency price tag or the DIY headache. I handle everything from setup to launch and make sure you actually know how to run it when we're done (if that’s your vibe).
Best for:
Small businesses launching their first online store
Local makers or brands going digital
Founders who want it done right the first time
Typically costs $500 - $1,500
One-time project // You take it from there, or we can discuss ongoing management options
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Something isn't working, or you know there's more growth available and you're not sure how to unlock it. I dig into your data, your funnel, your channels, and your customer experience to find the opportunity and build a plan to go get it.
Best for:
Brands plateauing or underperforming online
Businesses scaling paid media or email retention
Teams that need a strategic partner, not an agency
From $2,500
Price based on scope // One-time audit & recommendation, or we can discuss monthly retainer options
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You need senior e-commerce leadership but you're not ready, or it doesn't make sense to hire a full-time executive just yet. I step in as your Head of E-Commerce on a fractional basis: owning the strategy, leading your team, managing vendors, and driving results.
Best for:
Brands doing $1M–$50M+ looking to scale
Companies in transition or between hires
Teams that need a leader, not just a consultant
From $4,000
Per month // Monthly retainer based on scope
How It Works
Simple to start.
No surprises.
01 // Free Discovery Call
We start with a free 30-minute conversation about your business, your goals, and where you're stuck. No pitch. No pressure. Just an honest conversation about whether and how I can help.
02 // Scope & Proposal
Based on our conversation, I put together a clear proposal — what we'll do, what it costs, and what you can expect. Straightforward. No surprises buried in the fine print.
03 // Audit & Strategy
Before we build or execute anything, I dig into your current state — your data, your stack, your customer journey, your gaps. This is where most agencies skip ahead. I don't.
04 // Build, Launch & Grow
We build, launch, test, and improve. Whether that's your first Shopify store, a paid media overhaul, or a full e-commerce transformation — I stay hands-on until we hit the mark.